Strategy Wins Games
For businesses marketing online is not a game but a necessity. The life of a business relies on the success of its marketing to bring in new customers. Good marketing can see a business thrive and bad marketing or lack of marketing can see a closed sign out the front of a businesses office building.
Do business have to go it alone? No they dont, hire a professional and concentrate on what it is you do.
Should they hire someone to market for them? Yes absolutely, if you are just starting out you might not have the budget for marketing but when you do look at allocating some expenses towards your marketing budget. Yes businesses should hire a marketing consultant or agency.
There is no reason to go it alone, unless you have budget restrictions. Think about this, you are working every day concentrating on what it is that you do the thing that makes you money. You can not take the focus away from what you primarily do to look at marketing. Online marketing trends and techniques change monthly ever adapting to consumer demands look at mobile phones these are the number 1 way people search the internet now.
Marketing Campaign Goals
Creating realistic campaign goals helps to place a performance marker on every action.
Franchise SEO
Multi location businesses have the problem of organisation and syndication. Often we encounter poorly organised franchises that would benfit from a more organised structure and process for marketing campaigns. Franchise SEO is different from the standard SEO approach there is a much bigger picture to consider.
In the same breath we also encounter poorly syndicated marketing messages from top to bottom in the franchise world. The main franchise has one set of goals while the local franchisee has another set of goals. Who is the focus on for getting the message out? both the top level business and the lower level local franchisee. The franchisee’s and the marketing manager for the corporate brand (Main franchise) need to commnunicate effectively to hear each others ideas and then create a marketing campaign that allows for targeting on a brand base and targeting on local market awareness levels.
Digital Strategy
The internet changed how businesses marketed their services now its quite competitive to get the primetime spot on Google search for the main position. There are different displays for different search terms and Googles Adwords PPC is making the move to increase the number of Ad’s shown on page 1 taking up more real estate.
Creating and using a digital strategy is essential for those that want to have the market share of their industry. Securing the top listing gets the most clicks is a proven fact. Enlisting the services of a professional marketer can increase revenue and help kickstart growth for your business.
To read more on how I implement my Digital Strategy visit my Services page for Franchise Marketing. The Webmecs Marketing website is part of Webmecs Consulting.
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